How to Promote Your Business (or yourself) - Lisa Saunders

How to Promote Your Business (or yourself)

By Lisa Saunders

  • Release Date: 2011-04-29
  • Genre: Marketing & Sales
Score: 3.5
From 240 Ratings


Tips on how to reach customers through free publicity, networking, and your public image. Includes how to make news that generates media coverage, how to write a press release, where to post your profile, where and how to network, how to become known as an expert in your field, how to utilize internet marketing and what to write and speak about to attract an audience.


  • Insightful

    By Az32157
    Worth the read.
  • ?!

    By RWatson
    This is how a "Marketing Specialist” markets herself? Why would you take cooking advice from a skinny cook?
  • Useless

    By Jumtra
    This is so useless. So basic but not in a good way. It isn't even relevant in the real world unless you have been living on Mars and never worked here on earth. I didn't get one thing out of it. If your goal is a mom and pop store this is a good starting point. If it is something more strategic skip this and try another one.
  • Kuntz sports bar and grill

    By Armedakuntz
    My husband and I are trying to turn our business into something profitable . For a while What to do. We need a little help. And ideas.
  • Not a serious book

    By JuliFournet
    The author spends a couple dozen pages promoting herself.
  • Quick read good basic information

    By IT-RyeGuy
    Lisa gives a lot away here. Not a lot of detail but a framework of important things not to overlook. Nice section and sample on writing press releases.
  • Meh.

    By Appleseed4411
    Extremely superficial. Nothing a person without basic knowledge of the internet wouldn't know. Good things it's free. Can I have the 5 minutes I wasted reading this back though?
  • Great!

    By dbowen7
    Small and precise!
  • Helpful

    By snedman
    Nice to have all this in one place - many great reminders with examples to help.